How to evaluate a company

What is it worth? Market Cap.

What are its full year pre-tax profits?

Is outlook positive?

Are dividends being paid?

Are dividends rising each year?

Are profits rising?

What sector is it in? Hows that sector performing?

Is share price moving up?

Any recent scandals, negative press, fraud cases, crown court litigation, etc?

Any other negative press?

When is next statement due?